When a pet dies, it’s only natural for a client to feel sorrow and express utmost grief. It’s a harsh reality, but it does happen to many people. As a veterinarian, it is your job to sympathize and extend your care. Here’s what you can do to help a client move on.
Euthanasia’s hard to accept, not only for customers but veterinarians as well. However, as the expert in the field, it is your job to explain why euthanasia is the practical choice. Whether it’s a terminal illness or critical injury, slowly explain the pet’s condition, including his pain and suffering. This way, the client can better understand the situation and decide what’s best for his/her loved one. You can also give details on economic euthanasia, a kind of euthanasia that looks into the cost of treatment.
It hurts especially when you tried your best, but let’s face the fact that pets do die. Your client, in his/her first stage of grieving, will have a hard time understanding this kind of reality. He/she may also feel anger or extreme depression, which is out of your control. As a veterinarian, it is important to remain calm and compassionate. Let your client grieve and show that you care by demonstrating your understanding of his/her feelings. Be dedicated and of service despite the sad outcome.
Keep in Touch
The client-veterinarian relationship doesn’t end with a pet’s death. You still have a responsibility to fill, especially if the pet died under your care. Make your client feel special by sending out pet sympathy cards made for veterinarians from Positive Impressions, LLC. You can also ask them to join events to help them forget their loss. Doing this does not only show your dedication but creates a good name for your business as well.
Dealing with pet loss is tough but it’s something veterinarians should face. Communicate and understand your client’s situation to make them feel that you truly care.